January 2016, London: Independent integrated agency Four Communications Group (Four) has announced the launch of a new offering, Four Consulting, a proposition aimed at delivering key services for clients based on the need for ‘preparedness’.
Anticipating increasing demand from businesses to have the ability to respond to ever-changing circumstances and reputational threats, and drawing on the experience and knowledge of the Group’s senior consultants, the offer will be built around a four-pronged model:
- Understanding – services will include internal and external auditing, research, benchmarking and competitor and marketplace analysis
- Preparing – including media and parliamentary training and communications workshops
- Resolving – crisis and issues management services
- Partnering – sponsorship ‘search and select’, sponsorship valuation, CSR and responsible business consultancy
Alun James, managing director, Four Consulting, who will head up the offer said: “In the last few years, and accelerated by the BGF (Business Growth Fund) investment in Four, we have acquired a range of businesses with senior consultants. Adding this talent to our existing management team creates an extraordinary senior resource across many market sectors. Under Four Consulting we are bringing this together to offer organisations a much needed service to manage rapid developments and risk with services ranging from audits and research through to crisis and issues management.”
Four has experienced rapid growth over the past four years, doubling turnover from £15m in 2010 to over £32m in 2014, a record-breaking year for the agency. Turnover for 2015 is expected to reach £42 million – a further 31 per cent growth. Fee income will be in excess of £20 million in 2015.
In addition to its London headquarters, Four also has offices in Edinburgh, Cardiff, Abu Dhabi and Dubai. It employs more than 200 staff and has more than 600 clients including Etihad Airways, The Man Booker Prizes, Sotheby’s International Realty, One&Only Resorts and American Express.
Its key services include public relations, public affairs, marketing, sponsorship, digital & content and media planning & buying with a particular focus on the property, travel, culture, healthcare, education, financial & professional services and public sectors.
Alun James: 07985 955782