communication
8 min read
Laure Pallez, Senior Partner of Mascaret, IPRN’s member agency in France, explains in this interview how communications teams can identify exposure, understand stakeholder reactions and respond without losing sight of local realities. Geopolitical risk is no longer separate from business strategy. A political or military development in one market can disrupt supply chains, increase operating [...]
Articles
6 min read
Nicole Capper, Owner and Managing Director of MANGO-OMC, in South Africa, shares her most recent article, developed in collaboration with ChatGPT to answer the question: [...]
7 min read
Why the brand that earns the right to tell its story will own the narrative in 2030 I recently had the opportunity to participate in [...]
3 min read
A stronger, more connected, and more global IPRN, creating greater value for its members The organisations that stand the test of time are those that [...]
6 min read
I was sitting knackered and quite fatigued from the Eid festivities, but still travelling the world through my phone on that Friday morning when it [...]
3 min read
Around 40 CEOs and senior communications leaders from 30 agencies gathered to discuss the future of public relations, AI, talent development, and international business opportunities. [...]
7 min read
Getting attention in the U.S. market has never been easy. But for companies expanding into the States, whether from Europe, Asia-Pacific or Latin America, the [...]
3 min read
67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of [...]
8 min read
On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President [...]
5 min read
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, [...]
2 min read
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI.But I decided [...]
2 min read
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets [...]
6 min read
I've recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an [...]
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
