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Why the brand that earns the right to tell its story will own the narrative in 2030 I recently had the opportunity to participate in a panel discussion organised by Exchange4media for a session that was interestingly titled Who will own the Narrative in 2030: Companies, Leaders, or Communities? Intrigued by the subject, that most [...]
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A stronger, more connected, and more global IPRN, creating greater value for its members The organisations that stand the test of time are those that [...]
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I was sitting knackered and quite fatigued from the Eid festivities, but still travelling the world through my phone on that Friday morning when it [...]
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Around 40 CEOs and senior communications leaders from 30 agencies gathered to discuss the future of public relations, AI, talent development, and international business opportunities. [...]
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Getting attention in the U.S. market has never been easy. But for companies expanding into the States, whether from Europe, Asia-Pacific or Latin America, the [...]
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67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of [...]
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On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President [...]
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AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, [...]
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For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI.But I decided [...]
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In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets [...]
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I've recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an [...]
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Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities [...]
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As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These [...]
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