agencies
3 min read
Around 40 CEOs and senior communications leaders from 30 agencies gathered to discuss the future of public relations, AI, talent development, and international business opportunities. The International Public Relations Network (IPRN), one of the world’s leading networks of independent public relations and communications agencies, brought together around 40 CEOs and senior executives representing 30 member [...]
Articles
7 min read
Getting attention in the U.S. market has never been easy. But for companies expanding into the States, whether from Europe, Asia-Pacific or Latin America, the [...]
3 min read
67% of IPRN’s Agencies Forecast Growth Amid 100% AI Adoption Milestone, while Integrated Communications and Advisory Depth are identified as the primary drivers of [...]
8 min read
On 26 January 2026, in New Delhi, the European Union and India concluded a Free Trade Agreement twenty years in the making. European Commission President [...]
5 min read
AI is steadily disrupting all corners of our industry – from multimedia production, to content development and digital marketing. Including SEO, or Search Engine Optimization, [...]
2 min read
For those who are not yet familiar with this photograph, here is the first piece of information: it was not altered by AI.But I decided [...]
2 min read
In an increasingly interconnected world, the concept of a purely local communications strategy is rapidly becoming obsolete. Brands with ambitions extending beyond their domestic markets [...]
6 min read
I've recently been living in two worlds. In one, which I find on LinkedIn, AI is praised to the skies and everyone has been an [...]
2 min read
Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities [...]
2 min read
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These [...]
2 min read
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies [...]
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
