August 6, 2017


In Luxembourg, cycling is beyond popular… therefore, and as part of the nation-branding process presented to you in Moscow, binsfeld conducted an online campaign #Letzgocycling for its client, the Ministry of Foreign Affairs. The idea was to draw people from digital and social media to an online contest platform, and to submit selfies from around the country. Check out the results! LETZGOCYCLING_Reporting_Stats_16062017_EN

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