International
2 min read
Social media platforms continue to be one of the main drivers of digital transformation, redefining the way brands and consumers interact. The year 2025 promises to bring significant changes to this landscape, challenging companies to reinvent their strategies in order to remain competitive. According to the Hootsuite Social Trends 2025 report, creativity, social listening and [...]
Articles
3 min read
As a PR agency founder in Ukraine, I've witnessed firsthand how our industry has transformed in ways that few could have predicted. While the ongoing [...]
3 min read
An IPRN AGM is always an experience. I am sure that all members that have attended them can attest to this fact. Face-to-face interactions result [...]
3 min read
At the end of 2023, we witnessed two major crises in Brazil, both with climate urgency as the backdrop: the death of young Ana Clara Benevides at Taylor Swift's concert in Rio de Janeiro, on a day when the heat index reached nearly 60 degrees Celsius.
3 min read
The majority of respondents (70%) also indicated a positive business growth perspective for 2024. Never has the expression ‘fast-paced, ever-changing world’ been more relevant. In [...]
IPRN Business Survey
Our annual research highlights the evolving communications landscape and explores the challenges, opportunities, and emerging trends shaping the future of the industry.
