Now in its 12th year, the UK Chartered Institute of Public Relations (CIPR) PRide Awards are the most credible UK-wide awards in the public relations industry. They recognise and celebrate outstanding campaigns, PR professionals and teams across 9 UK nations and regions. There are around 950 entries to the awards each year from public relations teams, consultancies and individuals across the UK of which approximately 300 are shortlisted in the different regions.
On 20th November at the South of England and Channel Awards PRide Awards evening in Bristol, The McOnie Agency was awarded Gold in the Issues or Crisis Management category for the agency’s work with Arco as it responded to the Ebola crisis. The award submission that can be read in full here charted the work Pauline’s team undertook to promote Arco as a trusted Government advisor and supplier protecting UK healthcare workers in Freetown, Sierra Leone.
Here is what the judges had to say about our work:
“Commitment to robust research and careful planning made this campaign stand out. They demonstrated empathy with the issues and concerns faced by end-users of their client’s product. Their awareness and planning for risk was exemplary, with a depth of contingency planning appropriate for the subject matter. This was a thought provoking campaign and inviting journalists to experience life in an Ebola hazmat suit was a clever tactic.”
Did we party in Bristol afterwards? Just take a look at the photos on our Facebook page.
To find out how The McOnie Agency can help your company stand out, just give us a call on 01483 414751.