US IT company, Brocade, has retained PR Partner to provide a comprehensive PR campaign designed to target the mass media. Tactics will include press releases, publications, press events, fact sheets and press kits.

Additionally PR Partner will provide media training for Brocade spokespeople. Brocade develops advanced solutions for storage area networks, data centres, service providers and enterprise networks. Its portfolio includes switches, routers and software among other products.

PR Partner has also started to work with TmaxSoft, a South Korean software developer that opened its Russian office in December 2013. The agency will be responsible for liasion with IT and business media where the main focus will be on the placement of articles, interviews and comment.

In the Korean market the company successfully competes with companies such as IBM and Oracle. Outside South Korea the company’s largest offices are located in the UK, Russia, Brazil, Japan, China, Singapore and the USA.

Continued cooperation with RDTECH

RDTECH has retained PR Partner for a further year, having first appointed them in 2012. In addition to a press office service distributing press releases the agency will also project RDTECH experts to main target business and industry specific media through the organisation of comments, articles