Astrum – Reputation Advisory
Astrum is India’s first and ONLY specialist Reputation Advisory that uses science to understand and shape public opinion ethically. We are trusted counsellors to CXOs, helping them resolve complex challenges they face in building and guarding their company’s reputation Applying the same science, we help senior political leaders connect with their voters to get elected.
Our Difference: Science of Reputation™
Our counsel is based on strategic insights gleamed through qualitative and quantitative stakeholder interviews that inform the reputation strategy of our clients. We use the insights to partner CXOs in negotiating the complex landscape of reputation management and public policy advocacy by answering FOUR most important questions for our clients.
1. Which stakeholders should they engage to best move the needle of perception?
2. What should their corporate conduct be to earn respect & recognition?
3. What should they say to be credible and persuasive?
4. Which are most relied sources of information and opinion by their stakeholders?
We have so far conducted close ONE million interviews including general population and hard to reach audiences like business influentials, policy makers, journalists, think tanks, research houses and academia, amongst others.
We offer a very focused set of services.
1. Corporate Reputation Management
2. Crisis Preparedness & Crisis Communication
3. Government & Politics
MARKET / SECTORS
2021 • Ashwani as winner amongst Top 100 most important professionals by Exchange4 media in 2021 • Astrum as Top 25 PR Agencies 2021 by exchange4media • Ashwani as Powerful Influencer by Adgully in 2021 2020 • Ashwani as Social Media Influencer Award by reputation today RT Smile 101 • Exchange4Media lists Astrum amongst Top 25 Public Relations firms in India Ashwani listed in mighty 50 by Reputation Today • Shefali Khanna Partner Digital Marketing and Business Growth of Astrum was awarded the Excellence in New Business Development at Women Disruptors Awards Adgully • Ashwani as Winner amongst most important professionals by Reputation Today 2019 • Ashwani as Powerful influencer of 2019 by Adgully • Shefali Khanna honoured with Most Influential Marketing Leaders Listing at World Marketing Congress Mumbai 2018 • Astrum the youngest and the fastest to break top 20 2017 • Astrum in Top Finalist, Holmes Report 2017 Asia-Pacific New PR Consultancies of the Year • PRCI inducts Ashwani Singla of Astrum into their Hall of Fame • Ashwani Singla Recognised by Reputation Today