Survey conducted by the Babbler platform confirms that mass RPs are dead, long live Unique Relationships!

“In a study conducted by the platform Babbler, it emerges working methods opposed between journalists and press officers, especially in the use of mass emails.

Personalize the exchanges with the journalists and the opinion leaders is, for a long time, the bias of Passerelles agency. And this requires building tailor-made relations!”

More information: http://www.strategies.fr/actualites/marques/4017301W/ce-qui-coince-dans-les-relations-presse.html