Community engagement has emerged as a cornerstone of effective Public Relations strategies. As organizations strive to connect with their audiences, fostering relationships within local communities is more important than ever. This blog post explores the importance of community engagement in
As AI in Public Relations becomes more prevalent, tools like ChatGPT are transforming how agencies approach content creation – particularly in press release writing. These tools can generate messaging in seconds, but the question remains: Can AI truly replace the
While summer often brings a slowdown in the news cycle and a quieter pace for many industries, it presents a unique opportunity for PR agencies to reposition themselves, innovate, and add value to clients. Instead of stepping back, the smartest
In times of workplace transformation, I believe what truly holds an organization together, keeping it strong and engaged, is not just well-defined processes. It’s real human connections, which reinforces culture and purpose. That’s why internal communication continues to grow in
The International Public Relations Network (IPRN) celebrated its 30th anniversary with a convention held in Porto, Portugal. Around 50 members from 30 agencies gathered over four days to present case studies, share best practices, and discuss the future of the
In today’s dynamic and rapidly evolving business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate
Estelle Monraisse from our partner agency Mascaret Partners explains the special conditions for public relations in France. — How is the tech market and the tech media business developing in general in your country? Today, DeepTechs, AI and cybersecurity topics
Karsten Hoppe and Tilo Timmermann from our partner agency TDUB Kommunikationsberatung explain the special conditions for public relations in Germany. — How is the tech market and the tech media business developing in general in your country? Tilo Timmermann: In
Tech PR in Poland: “Building mutual trust can create long-term allies” Bartosz Cholawo from our partner agency Public Dialog explains the special conditions for public relations Poland. — How is the tech market and the tech media business developing in