November 2015, Public Dialog agency won bronze Magellan Award 2015 in category “Product/Service Comms” for the project “Ardor Auction- The First Polish Classic Automotive Auction House”.
Public Dialog, Polish PR Agency, has been awarded for public introduction of the Ardor Auction brand to the market.
The main objective of the project was to inform as many people as possible who are connected and interested in classic automobiles, including potential clients, about the launch of the first classic and vintage automobiles auction house in Poland and organizing of a fully professional auction of old-timers.
Important objective of PR was building interest around the auction, thus ensure that an adequate attendance on the part of bidders will be reached. What the Public Dialog agency was especially concentrated on, was creating and maintaining the image of Ardor Auctions as the entity focused on systematization and professionalization of the old-timers’ market in Poland.
- First Impression: 28 out of 30
- Overall Narrative: 10 out of 10
- Overall Visual Design: 9 out of 10
- Creativity: 20 out of 20
- Message Clarity: 20 out of 20
- Perceived Relevance: 9 out of 10
- Total Score: 96 out of 100
Paweł Bylicki, Public Dialog Managing Director said: “I’m very proud of the fact that very hard work of our team was appreciated. The project for Ardor Auctions was a big challenge for us because it was unprecedented, we started it from scratch, practically with no client brand. Magellan Award is extremely important for us, because it is confirmation, that our way of work was really hit the bull’s-eye. We are sure that it will also be a strong cheering for next years.”