Worldwide, over the last few years classic automobiles market increase in sales by almost 30% each year. In Poland the market is still developed and very specific. Ardor Auctions is the first Poland-based auction house specialized in classic automobiles. The key element of the brand reputation building process was a old-timers auction held in Warsaw. More than 200 professional collectors from Poland and various European countries participated in auction. Agency generated 230 publications. Bids value amounted to 33 vehicles sold for more than 1,216 m USD. After success of first edition, next auctions are planned in 2016.