New appointments bolster agency’s expertise

December 20, 2016


B2B communications specialist, The McOnie Agency, announces three significant appointments that form part of the agency’s three year strategy that has been developed to provide a fully integrated suite of communication services to its clients including digital communication, crisis communication and public affairs.

After two years as advisor to MD, Sarah McOnie, Dr Bill Nichols, former founder of technology communication agency Whiteoaks, has been appointed as Non-Executive Chairman and will continue to provide strategic advice to both the agency and its clients as well as providing counsel for crisis communication.

Luffa Khnom-Ramsden has been appointed as Account Director – Marketing and will spearhead the agency’s enhanced offering including a focus on creative digital and social communication. Having worked at some of the World’s biggest agencies, Luffa brings a wealth of commercial and public sector experience to help the agency move forward with its strategic plans.

Michelle Smithson joins the agency as Account Director – PR and is a senior, strategic PR and communications professional with extensive B2B and B2C experience.  Her last appointment was with the on-line recruitment agency, CV Library, where she set up and ran their PR and Communication Department achieving coverage growth of 1427% with over 1600 clippings in Year One.  This was recognised by the Global Golden Bridge Awards as ‘PR Achievement of the Year’.

“We are very excited about these key appointments that bolster our leadership team” explains Sarah McOnie, founder and MD of The McOnie Agency.  “The communication world is ever changing and it is vital that agencies continue to challenge their clients to ensure they are correctly engaging with their audiences.  You need experts in order to do this effectively and the appointments of Bill, Luffa and Michelle will strengthen our existing expertise so that we can provide a truly holistic approach.”

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