Four public relations agencies were awarded top honors for public relations campaigns conducted in their countries. The IPRN “Project of the Year” competition in Beijing, China, last month was held in conjunction with the annual meeting of the International Public Relations Network (IPRN), which gathered agency member owners from around the world. IPRN meets annually in a city of the world to discuss industry trends, best practices and share case studies for five days. Professionals from 25 countries convened this year in the Chinese capital with the goal of sharing global insights about trends affecting the public relations industry.
The award-winning agencies were:
Winner for Best of the Project of the Year – to Central de Informacao of Portugal, for “We Rock Fest,” a multiday music and entertainment event conducted on behalf of client The Dachser Group.
Winner in the Category of B2B – to McOnie Public Relations of the U.K. for “Will Robots Steal Our Jobs?” conducted on behalf of the Chartered Institute of Ergonomics and Human Factors.
Winner in the Category of B2C – to Channel V Media, a full-service integrated PR and marketing firm based in NYC, for “Reimagining a Jewelry Brand” on behalf of client Fortune and Frame.
Winner in the Category of Corporate Social Responsibility – to JPA Health Communications, an agency specializing in healthcare from Washington, D.C., for “PR in the Midst of a Hurricane” on behalf of client Healthcare Ready.
“The 20th competition for the “‘IPRN Project of the Year’” was once more very intense, and the quality of the campaigns outstanding. It was very difficult to select the winners from the 15 finalist case studies presented from agencies around the world in Beijing. We sincerely congratulate all of our agency winners and finalists, in particular, our overall winner,” said Luis Gonzalez, president of IPRN.
Founded in 1995, IPRN’s annual conference offers the keenest minds in the industry a platform to understand trends and best practices in various parts of the world and to bring these insights to their clients. The 2018 meeting, themed “Managing a Better Business,” offered numerous panel discussions on the future of PR, video storytelling, international trends and influencer marketing.
“It was exciting to host our global peers in Beijing by our member Blue Focus. With a rapidly changing public relations landscape in both China and the world, the conference served to better equip us to help clients, many of whom are very interested in the China market. For Blue Focus, it was great also to understand better why the world is looking at the PR development in their country and how to combine their innovation in communications and social media with the solid base the industry has reached in the western world,” Gonzalez said.