OVERALL WINNER
and
Business to Consumer category winner
NEXUS, London, UK
UK Potato Council – National Chip Week
Fish and Chips is a national British institution as far as takeaway food is concerned. British consumers eat some 382 million portions of fish and chips every year. The British Potato Council promotes the use of British potatoes in chips sold through 10,500 specialist fish and chip shops. Nexus has been promoting National Chip Week through all types of media, to boost sales in the shops, in February each year for three years.
Business to Business Category Winner:
The McOnie Agency, Godalming, UK
ARCO – A Successful Cover Up
When Ebola engulfed West Africa, The McOnie Agency’s client Arco, UK’s leading supplier of safety products and training, procured 50,000 sets of protective clothing per month for six months for Government medics working in exceptionally high risk conditions and in temperatures often exceeding 30°C. The McOnie Agency’s PR campaign, helped with Government press management and public education, boosted Arco’s reputation and increased Arco’s business to the value of over £3m, all in one week.
Finalists: Business to Business
PR PARTNER, Moscow, RUSSIA
Innoprom – Innoprom Fair
INNOPROM is Russia’s main International Industrial Trade Fair, annually held in Yekaterinburg-Expo since 2010. In 2014 the Trade Faire was attended by more than 46000 visitors from 70 countries and 59 Russian regions. INNOPROM Trade Fair has its aim to picture a positive image of the Russian Federation as a country with a great industrial power and innovations. It was important to engage influential industrial companies as participants. The PR-goal was to build INNOPROM’s image as the biggest and the most influential trade fair in Russia.
Category Winner: Consumer
JPA HEALTH COMMUNICATIONS, Washington DC, USA
Children’s Hospital Association – Family Advocacy Day
The Children’s Hospital Association (CHA) tapped a popular TV personality to take part in its 2014 Family Advocacy Day (FAD) in the US Capitol. JPA handled the media around the event, securing more than 259 million traditional media impressions about the advocacy day, including an exclusive with CNN’s Sanjay Gupta, M.D. show. The media placements garnered by the team not only helped to raise visibility for new legislation designed to help advance medical care for children with complex medical conditions, but brought national attention to CHA’s new public policy priorities.
Finalists: Business to Consumer
PR PARTNER, Moscow, RUSSIA
Fibrum – Fibrum Launch in Russia
Progress goes ahead and the developers of new gadgets go forward too. Fibrum is a hi-tech startup and a pure Russian developer which produces VR-headsets working with smartphones, as well as multiple VR-content – games and applications (software). Fibrum team planned to launch its product and officially present it in December 2014. PR Partner’s goal was to widely inform target audiences, deliver competitive advantages (a unique domestic development which is better than its foreign analogues such as Oculus Rift) and gain brand awareness for the new gadget with a PR campaign to present the product to the media.
JPA HEALTH COMMUNICATIONS, Washington DC, USA
Melanoma Research Foundation – #GetNaked
On behalf of the Melanoma Research Foundation (MRF), JPA crafted a digital strategy to bring a print public service announcement’s eye-opening imagery and cheeky messaging to social media. The #GetNaked digital campaign not only successfully raised awareness about the importance of regular skin checks for melanoma, but also led to record social media engagement and web traffic for the MRF.
JP|KOM, Dusseldorf, GERMANY
HSBC, Growth Initiative
The “Growth Initiative” is HSBC’s strategy for becoming the “Leading International Bank” in Germany. To foster HSBC’s perception as international core bank especially amongst German mid-sized enterprises (“Mittelstand”), communication focused on the following levers: (1) Leverage expertise in “Faster Growing Markets”; (2) Emphasize international connectivity; (3) Issue surfing; (4) Storytelling. This combination proved to be successful: In 2014, share-of-voice and sentiment scores for HSBC in Germany were top-in-class amongst all markets worldwide.
TWISTER COMMUNICATIONS GROUP, Milan, ITALY
Italian Pavilion – Milan Expo 2015
Expo Milano 2015 is taking place from May 1 – October 31, 2015 and over 20 million visitors are expected. Its theme “Feeding the Planet, Energy for Life” has been interpreted by the Italian Pavilion with the concept “Vivaio Italia”, Italian breeding ground, where values are preserved and talents nurtured. Within the building, high quality products, traditions and future perspectives are shown, but the Pavilion itself portraits national and local virtuosities to make the world aware of Italian strength.
In partnership with three other companies, Twister won the assignment to communicate Italian Pavilion’s events. The activity includes event management, media relations and social networking. During the six-month-long Universal Exhibition, Twister is promoting Pavilion’s laboratories, conferences, workshops and performances, with a continuous online and offline PR activity. Among those events, the main one is “Experia”, a contest for sustainable solutions to the problem of urban development and a TV series displaying Italian hidden wonders.