Euromedia incorporates Alana Consultores de Comunicación into its business group

Jan 15, 2021

Spain

Euromedia Comunicación, the first public relations group in Andalusia, with headquarters in Seville and a 25-year track record in external and internal communication work for more than 500 clients, has incorporated into its group the company Alana Consultores de Comunicación, based in Madrid and with a very complementary portfolio of services, with a strong specialization in strategic omnichannel consulting, content marketing, branded content and sponsorships.

 With this operation, Euromedia Comunicación strengthens its ability to tackle national and international projects that require a stable presence in Madrid, and adds new skills in strategy, content and digital marketing. For its part, Alana, which will retain its brand identity and management and leadership team, will provide a more global service to clients, taking advantage of the broad structure of Euromedia Comunicación group, which integrates its own teams for event organization, web programming, graphic design and audiovisual communication. As a whole, Euromedia Group will lead a wide range of strategic advisory services, analysis, application of technology to communication processes, creativity, production and content in both physical and digital environments, thanks to more than 50 years of treasured experience.

 More than forty professionals

Euromedia Comunicación is the head of the first communication and public relations group in Andalusia, composed now, after the incorporation of Alana Consultores de Comunicación, by a team of forty professionals and a turnover of more than 2.2 million in 2019, more than 90% in professional fees. Its portfolio of services covers all areas of corporate, institutional, social and marketing communication: from strategic planning to crisis communication, including advertising, public affairs, internal communication, own media, brand content, design and production of media or work of dissemination, influence, conversation and monitoring in social networks.

 With a strong specialization in health, innovation and technology, aeronautics, tourism, education, insurance and sustainable development sectors, since its foundation in 1995 Euromedia has worked for more than half a thousand clients in the public and private sector, including industrial and technological companies, research and technological centers, business associations and professional schools, universities and business schools and public organizations and administrations. Alana incorporates experience in sectors such as energy, automotive, real state, retail and consumption.

Along with the parent company, Euromedia Comunicación group already integrated the subsidiaries Máxima Public, specialized in event organization, and Splendor Comunicación, specialized in web development. Alana joins this group by providing a permanent headquarters in Madrid and new business development possibilities in strategy and digital marketing.

By Alana Euromedia

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