In today’s hyper-connected world, audiences aren’t just buying products, they’re buying beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does
Aimilia Mamopoulou from our partner agency extrovert explains the special conditions for public relations in Greece. How is the tech market and the tech media business developing in general in Greece? Greece’s tech market is experiencing robust growth, fueled by
Julie Wright from our partner agency (W)right On Communications explains the special conditions for public relations in the tech industry in the United States. _________ How is the tech market and the tech media business developing in general in the
Greg Halse from our partner agency AMBITIOUS PR explains the special conditions for public relations in the United Kingdom. — How is the tech market and the tech media business developing in general in your country? Much like other regions
The evolution of PR at Cannes Lions The Cannes Lions International Festival of Creativity is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work. It’s where insights from iconic
Strategic Communications & PR Consultancy identified as key growth areas, followed by Issues & Crisis Management 13th March 2025: The PR industry in 2025 is defined by both opportunity and complexity, as agencies navigate economic uncertainty, rapid technological advancements,
Social media platforms continue to be one of the main drivers of digital transformation, redefining the way brands and consumers interact. The year 2025 promises to bring significant changes to this landscape, challenging companies to reinvent their strategies in order
As a PR agency founder in Ukraine, I’ve witnessed firsthand how our industry has transformed in ways that few could have predicted. While the ongoing war since 2022 has created unprecedented challenges, it has also sparked remarkable innovation and adaptation
An IPRN AGM is always an experience. I am sure that all members that have attended them can attest to this fact. Face-to-face interactions result in a richness of relationships that cannot be attained online, and the host member (and