In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide marketing communications consultancy agency sets out a 7-step guide to help companies create an effective Digital PR strategy for the post lockdown phase of the coronavirus crisis. Online conversations and media consumption across all generations are at an all-time high and brands must respond to this new behaviour with their post lockdown digital PR and communications strategies.
There has been a notable surge in people spending time online to stay connected and informed of the latest news and guidelines during the COVID-19 lockdown phase. According to the Global Web Index, 45% of consumers have been on social media more during COVID-19, particularly in countries hardest hit by the virus. Businesses urgently need to hit the ground running again post lockdown after many paused their 2020 digital PR campaigns because nobody knew how the crisis would unfold. However, now is the time to re-evaluate and implement the right digital activities that will set an organization up for the return to business and future success.
‘The pandemic has forever transformed the way we live, socialize, work, and do business. As the world is changing its behavior and innovates, so too must brands.’ says Abdulrahman Inayat, Co-Founder of W7Worldwide. ‘Companies need to plan for the post COVID-19 future, updating their PR and Communications strategies accordingly to connect with customers and the public in new ways. This is the perfect opportunity for businesses to take note of the changing digital landscape to create innovative Digital PR campaigns that drive brand awareness and ultimately win new customers.’
W7Worldwide recommends that companies take 7 essential steps to build their COVID-19 Post Lockdown Digital PR strategy: Develop Short-term Strategies, Review Social Media Posting Schedules, Adjust the Tone of Voice, Act Local, Rebut Fake News and Misinformation, Focus on Thought Leadership and Prepare a Recovery Strategy.
A recent survey of Communications Professionals conducted by W7Worldwide found that participants consider preparing a Recovery Strategy as their current number one priority. Planning into an uncertain future is challenging, but it offers many opportunities for those who are smart about maximizing the growth of digital PR to future-proof their business and brand. A key factor in resilience is to understand how much COVID-19 will reshape consumer behaviors in the future. In the coming months, there will be a lot less face-to-face interaction when doing business and companies need to maximize their digital PR efforts to introduce their brand and foster loyal relationships.
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