Xiaomi Kite Cup driven by Land Rover
Agency: Public Dialog
Client: Xiaomi
POLAND
2021 | Corporate/CSR

Public Dialog organized Xiaomi Kite Cup driven by the Land Rover, a Polish Championship in kitesurfign and wingfoil: press conference,  communication platforms in Facebook, Instagram and Tik Tok and media cooperating.

In addition,  the sport competitors, kitesurfers took care of the environment and the Baltic Sea. Each of them had a MI Watch that counted the kilometers on the water. For 1 km, Xiaomi and Land Rover donated PLN 3 to the MARE Foundation, which deals with the protection of the Baltic Sea. They got 10,087.3 km, which means that PLN 30,261.90 PLN was given to the MARE Foundation

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