WILL ROBOTS STEAL OUR JOBS?
Agency: MCONIE
Client: CHARTERED INSTITUTE OF ERGONOMICS AND HUMAN FACTORS
UNITED KINGDOM
2018 | B2B

McOnie together with its client the Chartered Institute of Ergonomics and Human Factors (CIEHF) decided to test the negativity of the robotics in the workplace in research campaign to find out what manufacturing professionals really thought of the increase in automation.
The campaign resulted in coverage across the UK’s national media and trade specific titles, raising the profile of our client and associating them with this ever growing topic, and got us the 2017 CIPR award for a low budget campaign.

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