WE ROCK FEST
Agency: CENTRAL DE INFORMAÇAO
Client: DASCHER GROUP
PORTUGAL
2018 | B2B

Dachser is one of the world’s largest private groups in logistics and freight transport. The German multinational acquired in 2013 the Spanish Azkar, one of the largest terrestrial carriers in the Iberian Peninsula.
For launch of the new company, Central de Informação designed a project in three phases: communication with the Portuguese media, launch of Dachser Newspaper, and the launch of We Rock Fest.

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