THE TRIUMPH OF THE PATIENTS
Agency: HEADLINE
Client: CSL BEHRING
CHILE
2018 | B2C

In Chile, there are a lot of patients associations fighting to be covered by the public health system. Our client, CSL Behring, pharmaceutical company from Germany, come to Chile with a special treatment to people that suffer AEH (Angioedemema Hereditario), which is a disabling, extremely expensive and cronic disease that affect more than two hundred people.
The focus was to make visible AEH in different stakeholders and make an influence in some of them; doctors, authorities of health’s ministry, congress, patients and opinion leaders, in order to raise funds to cover the disease public health system in December 2017.

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