Soaring to new heights
Agency: Mekky Media
Client: Red Bull
2022 | B2C

The next generation is more diverse than any before in terms of race, ethnicity, sexuality, gender identity and interest. How can a single brand unite them? In partnership with Red Bull, Mekky Media supported the iconic brand in promoting one-of-a-kind spaces that invited the next generation of drinkers to authentically express themselves and push their creative minds to new heights. Through a multi-pronged approach, including earned media coverage, influencer campaigns and on-site event support, Mekky Media’s impact in America’s Great Lakes region is a case study for brands committing to diverse marketing while staying genuine and authentic to those audiences.

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