SEIZING THE MOMENT – SAVING LIFES
Agency: McOnie
Client: GAAW CATEGORY
UNITED KINGDOM
2016 | B2B

We identified Global Asbestos Awareness Week (GAAW) as an opportunity to raise the profile of some of our clients and their products and services and also to work with Linda Reinstein, a pioneering figure leading the global war against asbestos. We wanted to reinforce the dangers of working with the deadly substance and highlight the staggering numbers of people dying every day from exposure to it as well as elevating the GAAW initiative. Our work created a global conversation.

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