To combat detrimental anti-air ambulance legislation making its way through Congress, the Air Medical Company wanted to reach consumers, especially those in rural areas, to remind them of the important role air medical services play in their lives and prompt them to preserve access to this valuable service. JPA implemented a comprehensive campaign, complete with earned and paid media tactics, to inform people about the unintended consequences of this legislation.
Safety in the sky
Agency: JPA HEALTH COMMUNICATIONS
2020 | B2B