TDUB developed a media relations campaign in Germany for the Finnish IT security specialist F-Secure with the objective of achieve real media presence.
To do this, organized an activity in which center of the action was a mysterious yellow containter. Through small peepholes, individuals were spied on in intimate situations of everyday life. They were exposed and violated in their privacy like we are all on the Internet if we don’t protect our privacy.
Around the container, TDUB weaved a concept that ensured a wide presence on social networks. TDUB handled the community dialogue, produced the material for the film, managed the accompanying social ads, spoke to influencers on site and online, and also supported public relations.