People in Bins
Agency: HOUSTON
Client: Biffa
UNITED KINGDOM
2020 | Corporate/CSR

Our campaign with leading waste manager Biffa demonstrated Houston’s excellent track record in delivering high-impact, shareable campaigns that engage multi-stakeholder audiences. 

We worked hard to determine the scale of the tragic issue of homeless people sleeping in commercial bins and whether best practice is adopted by the industry. Alongside Waste Industry Safety and Health Forum and leading homelessness charity St Mungo’s, Biffa is now leading the renewal of national guidance for waste managers on health and safety measures. The campaign resulted in a double page spread in the national newspaper the Guardian, a left centre publication with a print circulation of 130,000 and online users of 25,000,000, 5 further pieces of coverage in national publications, 130 mentions on Twitter and follow up meetings with members of parliament.

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