Raiffeisenbank is the general partner of the Czech National Theater. The goal was to attract the public attention to the reopening of the reconstructed State Opera at the beginning of 2020.
We used a flashmob performance of opera singers on Prague Main Railway Station to spread awareness.
All major media have been attracted.
On social media alone, the flashmob video had over 3 million views – all during Christmas season, when public attention is diverted by many other impulses.