Not Just Blowing Smoke
Agency: Mekky Media
Client: PharmaCann
UNITED STATES
2021 | B2C

In February 2021, Mekky began representing PharmaCann, one of the USA’s largest, privately-held, and vertically integrated cannabis companies and its Verilife dispensaries, as its first external PR agency. Mekky executed strategic promotion tactics including launching its community college philanthropic campaign, partnership with MLB hall-of-famer, Ryne Sandberg, and national dispensary expansion with the goal of driving traffic to Verilife locations and securing media. This is a great example of a complex industry regulated heavily by compliance and how Mekky used multiple tactics to drive publicity including community engagement, celebrity endorsements, opening events and strategic media outreach securing over 143 million impressions.