Mental Health “Escondida” (Hidden)
Agency: Lopito, Ileana & Howie
Client: MCS Foundation
2021 | Corporate/CSR

The campaign “Hidden” developed by Lopito, Ileana & Howie for the MCS Foundation aims to raise awareness about emotional health care and provide the necessary tools and support for the elderly population in Puerto Rico, in the face of an alarming increase in cases of people with depression, anxiety and loneliness, due to the pandemic.