The concept of the campaign “Ibis Music Lives Here” was based on a popular TV talent shows such as “The Voice of Poland” where unknown but talented artists, both singers and bands, could participate.
The 360 degrees communication visibility plan was developed for the campaign. Given the nature of this campaign and the young target group, communication focused above all on the Internet and social media such as Facebook, Instagram, Snapchat and Youtube. The content was conceived as being attractive to the followers, engaging and easy shareable.