ZASPORT, brand of sports and casual clothes, which won the tender and became the official outfitter of the Russian Olympic team in February 2017. The main task for the Agency PR Partner was to provide a positive presence ZASPORT in the media despite the negative situation and to promote healthy lifestyle. The project was very large and implemented throughout Russia. All the work of the agency has been done in close cooperation with the press office of ZASPORT.
HOW PR AND SPORT CLOTHES INSPIRED RUSSIAN OLYMPIC ATHLETES
Agency: PR PARTNER
2018 | B2B | B2C