Empowering Women in Cybersecurity
Agency: W7 Worldwide
Client: WiCSME
2021 | Corporate/CSR

Women in Cyber Security Middle East 2020 hosted its first annual virtual conference on 14thand 15thof November 2020. The conference aimed to raise awareness of the latest technological developments, particularly during COVID-19, in line with Vision 2030 under its digital transformation program and Women’s empowerment.  The event is dedicated to highlighting the important role women play in the Cyber Security field and society in general.

The theme of the conference was “ To Empower and Secure together”.  As a local Saudi agency aligned with the empowerment of women, W7Worldwide decided to provide its services on a pro bono basis as an expression of its commitment to elevating and enabling female Saudi talent

W7Worldwide developed a campaign that could provide multiple opportunities to raise awareness and visibility before, during and after WICSME, maximising exposure within the available budget.