CAMPUS 4 LIFE
Agency: PURPLE MEDIA WORKS
Client: CAMPUS FOOTWEAR
INDIA
2018 | B2C

Campus shoes incubated from shoes of action was looking for a nation-wide publicity to reach the target audience. Campus shoes wanted to establish a standalone identity and compete with an International brand like Nike, Puma, Reebok, and Adidas. Purple media works adopted a first time ever in retail shoe industry a campaign called “Campus 4 Life” which exuberates Campus’ commitment to go beyond the imagination through its latest products which is touching the various aspects of life.

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