Three case histories:
“Bring Happiness Home”
Description: Finding that the pain index of going home has reached 70%, most of consumers were not willing to spend the Chinese New Year at home, PepsiCo China launched PR campaign “Bring Happiness Home” for two consecutive years, by which successfully aroused social movement and received high recognition from consumers communities and media.
Practices &Specialities: Branding marketing
www.bluefocusgroup.com
“Lefun Run APP”
Description: With the social media and smart devices developing rapidly, Lenovo developed an APP called Lefun Run to make people fall in love with marathon.
Practices &Specialities: Branding marketing
“Baidu Migrate”
Description: Visualize the migration of Chinese New Year on a single map to showcase China’s sweeping society wide transformation in a totally defferent way.
Practices &Specialities: Branding marketing
Market / Sectors
Our company
Company Name
Location
Address
Prizes Won
Contact
First Contact
Wenyi Wang
wangye@bluefocus.com
Second Contact
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