BIDDING FOR A STAR BLOGGER
Agency: EDSON EVERS
Client: CATERPILLAR
UNITED KINGDOM
2016 | B2C

Cat Auction Services is a new channel to market that will help dealers sell used equipment stock, with the solution rolled out across Europe hosted by the Cat dealer in each country. The first European event took place on 20th April 2016.
Due to the USP of the auction service was quite complicated to explain, Edson Evers proposed a paid for partnership with The Digger Man Blog (Nick Drew) to promote the event through his Facebook group of nearly 7,000 members, using video content, supported by blog posts about the auction process and how to buy used equipment.

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