Belgium has a complex governmental structure, with many layers. Due to a change in legislation, the Belgian provinces cannot do purely promotional activities anymore. So they are looking for a new positioning. The province of Namur decided to develop an ambassador strategy. Luna won the project, and developed the strategy and several deliverables within that strategy for the province.
The development of the ambassador strategy of the Belgian Province of Namur
Agency: LUNA NV
Client: Fédération du Tourisme de la Province de Namur
2020 | B2C