The development of the ambassador strategy of the Belgian Province of Namur
Agency: LUNA NV
Client: Fédération du Tourisme de la Province de Namur
2020 | B2C

Belgium has a complex governmental structure, with many layers. Due to a change in legislation, the Belgian provinces cannot do purely promotional activities anymore. So they are looking for a new positioning. The province of Namur decided to develop an ambassador strategy. Luna won the project, and developed the strategy and several deliverables within that strategy for the province.