ASSOLOMBARDA PRESIDENT ELECTION
Agency: TWISTER COMMUNICATIONS
Client: ASSOLOMBARDA
ITALY
2017 | B2B

The project came up early in march 2016 with the specific objective to raise reputation and positive visibility of one of the two candidates to chairmanship of the largest industrial union in Italy, based in Milan: Assolombarda which have almost 6.000 companies associated, located in Milan, Brianza and Lodi (Lombardia area), which is the most relevant industrial area in Europe.
The plan integrated positioning, strategic and tactical communication actions both on off and on line. This combining Corporate communication, Leader Image consultancy and Public Affairs and Lobbying. The candidate has been indicated as chairman on 12 april 2017, for the period 2017-2021.

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