Arco Innovation Award
Agency: MCONIE
Client: Arco
UNITED KINGDOM
2020 | B2B

In 2019, UK’s leading safety expert Arco launched the Arco Innovation Award, a competition for innovative safety-tech startups, with the aim to identify and bring to market new solutions which help improve safety at work. 

Arco appointed McOnie to generate awareness for the campaign and position Arco as an industry leader shaping the future of occupational health and safety. 

McOnie developed a targeted PR campaign to generate media interest around the competition and Arco itself, from launching the Award to announcing the winners. 

Arco’s Innovation Award was extensively portrayed with more than 40 pieces of coverage and strong social media engagement.

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