Al Wahda Mall, is an iconic landmark in the hustling city of Abu Dhabi. The mall was well known for shopping and there was a dire need to shift perception to break clutter. Yardstick Marketing came onboard as marketing consultants to ensure the mall introduced new offerings and were well adapted in time. These activities were topped with great PR exposure ensured coverage for Al Wahda Mall. Publication of a magazine and great award nominations, winning categories helped in smooth transitioning changing perception to shopping and more.
ALL WAHDA MALL, A JOURNEY TO AWARDS
Agency: YARDSTICK MARKETING
Client: AL WAHDA
UNITED ARAB EMIRATES
2018 | B2B | B2C