The event was held during Expo Milan 2015 and it was one of the most visible social media event in summer 2015. It involved a massive participation of media, a very famous testimonial (who risked his life staying suspended at 35 meters) and a long term communication embargo for preparing the surprise. The client invested a lot on this event which has the clear objective to confirm the irreplaceable plastic brick in the mind of the youngest.
PROJECT: A WORLD RECORD TOWER IN MILANO AGENCY: TWISTER– ITALY CLIENT: LEGO CATEGORY: BUSINESS TO CONSUMER CERTIFICATE: FINALIST
October 30, 2016
Spain
