Nine important lessons for agencies from dealing with COVID-19

October 7, 2021



The COVID-19 pandemic has proven to be extremely challenging for agency owners on many levels including but not limited to:

  • Keeping morale and culture alive throughout a remote work force.
  • Recruiting, onboarding, developing and retaining talent.
  • Networking with the key sources of new business referrals.
  • Lead generation in general.
  • Staying closely in touch with (and clearly understanding the needs of) both staff and clients.

However, as challenging and often painful as COVID-19 has been for the marketing communications industry and the world, we’ve also learned some highly valuable lessons from this experience. COVID has in fact shown us how to be better and stronger as agency owners and leaders.

The purpose of this writing is to share nine of our thoughts about these useful findings.

Lesson 1 – Where there’s a will, there truly is a way.

Lesson 2 – An agency’s culture matters. Mission, vision, plan and values are its bedrock.

Lesson 3 – Agencies with a strong brand proposition are best positioned to be viewed as strategic partners by clients.

Lesson 4 – The deeper the senior team, the stronger and more successful the agency will be.

Lesson 5 – Recruiting, developing and retaining top talent are more important than ever.

Lesson 6 – The business development process has changed, possibly forever.

Lesson 7 – Agencies should devote more time to developing organic growth from existing clients.

Lesson 8 – The most successful firms sell value and not pricing.

Lesson 9 – Getting together even when you can’t always be together.

We believe these are the most important lessons from the past twenty months of COVID-mandated changes. What have you learned that makes you a better agency? And how will you incorporate those learnings as things begin to return to the “next normal”?

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By Prosper Group

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