The Needs & Seeds Communications Lab is an expert firm that has focused on PR and marketing communications in the healthcare industry for the past 15 years since its establishment in 2009. They also have experience in PR for cosmetics/consumer brands and government sectors. Through PR and marketing consulting and communication for about 50 corporate and brand clients over 15 years, they have established themselves as a small but strong consultancy. In addition, in February 2023, they opened and are operating a website called “listentopatients.com,” which is the first patient-specialized research service in Korea aimed at creating a better patient environment.