McOnie wins CIPR Gold Award

November 29, 2017


CIPR PRide Awards 2017

After a busy year, we are delighted to add another PR award win to our trophy cabinet!

The annual CIPR (Chartered Institute of Public Relations) Pride Awards, celebrate the best in communications over the past year, with a leading panel of industry experts selecting the winners.

This year we submitted entries in two categories, the Best Low Budget Campaign and the Integrated Campaign category, showcasing our some of the great work we have carried out on behalf of our clients.  We were shortlisted in both categories and travelled to the Awards event in Bristol with eager anticipation.

We weren’t disappointed as we kicked off the evening by winning the Quiz and then the raffle!  But the celebrations really began when we were announced as Gold winners in the Best Low Budget Campaign.  With stiff competition in the Integrated Campaign category, we had to be satisfied with being shortlisted, which is a great accolade in itself.

Here’s what we did to become award winners once again…

Best Low Budget Campaign

PRide 2017 Gold Winner

This award recognises a PR campaign that best uses a budget of up to £10,000 to achieve client objectives and deliver maximum ROI.

Our award winning campaign entitled, ‘Will Robots Steal our Jobs,’ was a research based project for the Chartered Institute of Ergonomics and Human Factors, challenging preconceptions about automation in a bid to get the issue onto the boardroom agenda. The results of the survey we conducted and the wider press campaign generated broad attention from national,   business and industry media   and we challenged perceptions on the future of automation in manufacturing.  In total, we secured 39 pieces of coverage reaching an audience of over 10 million.

Winning this  award demonstrates our ability to deliver maximum ROI in our campaigns, showcasing how we create compelling stories that amplify brands and position our clients as true experts in their respective fields.

Integrated Campaign

Mixing contemporary and traditional methods of PR, our shortlisted integrated campaign entitled ‘Putting Our Best Feet Forward,’ focused on our work  for global functional footwear specialists, HAIX.  Throughout the campaign, we utilised various communication channels from advertising, exhibition attendance, press visits, competitions and media engagement to ensure we reached HAIX’s target audience. We positioned the client as a thought leader and solutions provider for a range of pertinent industry issues. Digital activity reached 1.2 million and the total circulation for the media relations programme was over 2.5 million.

We embraced the changing communications landscape to amplify our messages across different platforms.

This recognition demonstrates our ability and passion for bringing clarity to communications. We’ve had a great year and can’t wait to see what 2018 has in store! For more information about clients and campaigns we have worked across, click here.

Share via: