Speed isn’t always something to boast about (just ask Keanu Reeves), but in the digital sphere it most certainly is. In July this year, Google will be rolling out an update that will see page speed become a ranking factor in mobile search results.
This announcement doesn’t come as much of a surprise, as site and page speed have been factors in the desktop algorithm for quite some time. Alongside the fact that mobile is the interface of choice for internet usage across many industries, you can understand what’s driving Google to make the update.
So, how can you prepare for this change? It will only impact the slowest pages as Google will apply the same standard to all, so don’t worry – you don’t need to go and overhaul your entire website (unless of course every page is slow to load!) However, you should be analysing your pages and considering user experience, especially on your slowest loading pages.
Here’s some Top Tips for improving mobile page speed. You might need a helping hand from a developer to achieve some of the following, but at least you’ll know the questions to ask.
More information: https://www.edsonevers.com/blog/google-speed-update/