Exceptional Projects 2019
AGENCY: PR CONCEPT
AWARDS: OVERALL AND CATEGORY WINNER
For More info contact
PROJECT “VODAFONE BUSINESS PARTNERS”
AGENCY: CENTRAL DE INFORMAÇAO
AWARDS: B2B CATEGORY WINNER
Vodafone Portugal annually brings together the best sales agents for a strategy alignment meeting. This year, the brand launched the briefing to draw a shorter program (only a day and a half), whose central theme was the relationship of the digital and emotional. Central de Informação designed and produced a global event where it ensured all the image, creativity, production, digital and scenography
PROJECT “IN THE NAME OF LOVE”
AGENCY: BLUE FOCUS
CLIENT: JINGDONG & KUSAMA YAYOI
AWARDS: B2C CATEGORY WINNER
The“environmentalprotection”concept, became the first cooperative Chinese Brand of Yayoi Kusama. With the theme of “inthenameoflove”, YK designed three canvas bags, hoping to promote the concept of sustainable consumer concept through the art-friendly canvas bag.
PROJECT “MOBILINI.PL – HOW TO COMMUNICATE WITH MILLENNIALS”
AGENCY: PUBLIC DIALOG
CLIENT: VOLKSWAGEN FINANCIAL SERVICES
Mobilni.pl is a unique platform, content marketing dedicated to target group: millennials. The readers receive regular watching the trends, inspiration news. It is a space to natively promote VW Group financing offered in a lifestyle way. The creation of the platform aims to show the entire spectrum of mobility opportunities, which is the DNA of the Volkswagen Financial Services brand. The project is carried out on the basis of market research (insight) and is co-created by many known influencers.
PROJECT “CHANGING BEHAVIOURS”
SafeStart is a safety awareness and training organisation, based in Canada and little known in the UK, that works with businesses to implement a safety awareness programme to reduce accidents. McOnie’s role was to raise awareness of the organisation and encourage interested businesses to attend a webinar and workshops with the ultimate aim of agreeing to implement the SafeStart programme.
PROJECT “CAPITALE EUROPÉENNE DE LA CULTURE”
The European Capital of Culture 2022, urgently needed to get back on tracks, and make progress before the looming monitoring by the European Commission. We were asked to help prepare their first public appearance and the public press conference launching the call for projects. Together with our Clout Collective partners, we put together a public press conference which about 130 people attended.
PROJECT “BLUECORE REIMAGINED”
AGENCY: CHANNEL V MEDIA
We would like to enter the B2B category with our case study Bluecore. We started working with them one year ago and have repositioned the company from being an email marketing company to being one of the most dominant retail marketing clouds, similar to Salesforce and Google.
PROJECT “CARBONARA DAY”
CLIENT: ITALIAN FOOD UNION
INC has been working for AIDEPI, The Italian Association of Confectionery and Pasta Industries, for several years, managing a campaign to promote pasta and its culture. Among several projects we ideated in 2017 the #CarbonaraDay, an event to celebrate nationally and internationally, the most loved and discussed Italian pasta recipe on the social network.
PROJECT “SHRIRAM ILLAKKIYA KAZHAGAM THIRUKKURAL ELOCUTION & DRAWING CONTEST”
AGENCY: CATALYST PR
CLIENT: SHRIRAM GROUP
The Group’s Shriram Ilakkiya Kazhagam has been conducting Tirukkural Elocution & Drawing competition as a CSR activity every year since 1988 with the view of enhancing awareness on the teachings of Thirukkural among the student community across Tamil Nadu and Puducherry Union Territory. Our goal was to refresh the young minds for a better understanding on the richness of values the Tamil language treasures.
PROJECT “PROMOTING PHILIPPINES TRAVEL INDUSTRY IN SPAIN”
AGENCY: COMUNICACIÓN IBEROAMERICANA
CLIENT: PHILIPPINES TOURISM
A business-to-business (B2B) marketing strategy was carried out in the Spanish market in 2018 in order to position The Philippines as a top of mind destination among tourists in the country. We develop several promotional actions: joint promo campaigns, the training of 600 travel agents and tour operators through webinars and face-to-face sales missions in Barcelona, Bilbao and Valencia, familiarization tour through the Philippines’ main islands and te participation of The Philippines at trade fairs.
PROJECT “GOLDEN TALENTS”
CLIENT: BERNARD – MASSARD
Binsfeld has been asked by its long-standing client Bernard-Massard to develop an international end-of-the-year campaign promoting its sparkling wines on the markets of Luxembourg, Belgium, Canada and Finland. Our creative minds conceived a broad campaign that encouraged creativity and participation by organising an international contest to decorate the Bernard-Massard bottles with black and golden designs.
PROJECT “FIRST CINEMA SHOW”
AGENCY: W7 WORLDWIDE
CLIENT: CINEMA 70
Cinema 70 was launched in Saudi Arabia after the four decades of ban on cinema. To promote the event, W7Worldwide developed a powerful communication strategy for familiarizing people with Cinema 70. The agency’s well thought out plan have provided the right exposure to this event, highlighting Cinema 70 as the first Cinema operators in Saudi Arabia after four decades.
CATEGORY: C / CSR
INC has been working supporting UNHCR since 2012. Every year we organize a campaign to support the fundraising initiative of the UN Agency. In order to give maximum visibility for the last year edition INC planned an immersive launch event; an engaging social campaign; a strong team of testimonials formed by a selection of famous, beloved and credible celebrities and a wide media amplification to bring the campaign messages to all the UNHCR’s stakeholders.
AGENCY: W7 WORLDWIDE
In this exemplary event, the first episode of Vikings was screened in the first VOX cinema in KSA. Also, the first episode of the much awaited season 5B was screened in the Kingdom before US and Western countries, which makes it the first in Saudi Arabia’s history. W7Worldwide’s team positioned this event as the first of its kind in the entire MENA region; and for further promoting the event, the team also arranged a successful roundtable for media personnel and STARZPLAY.