The McOnie Agency has re-branded as McOnie to better reflect its approach of clear, compelling and effective communications services. This came into effective on 16th October 2017.
Alongside a new brand name and website, clients have been introduced to McOnie’s brand proposition that highlights its approach to communications since inception in 1990. B2B PR often comprises complex products and services that can’t always be easily communicated. McOnie advocate ‘The Power of Clarity’, bringing focus to the offer and making messaging and activity clear and memorable.
Managing Director Sarah McOnie said “Over time, our services have evolved to reflect the changing communications landscape. We’ve become a crisis communications, international, digital and creative agency – a far cry from the ‘PR’ of our heritage. We want everyone to know this.” The new look is industrial, confident, bold, modern and professional.
With over 27 years’ experience working for industrial and technical market-leading brands, McOnie’s decision to re-brand now is a sign of how the agency has grown, and just how long they plan on sticking around.