Launch of a new manufacturing capability
UK based Edson Evers called on French IPRN member, Passarelles, to assist with the launch of a new process in an existing and traditional paper making plant in Brittany. The task was to maximize national, local and international interest in a product that enhances the performance of advanced energy storage systems.
International Automotive Cooperation
IPRN member AutoCom Deutschland has, since years, been directing a campaign on behalf of Schaeffler Automotive Aftermarket in nine different markets for the brands INA (transmission components), FAG (bearings) and LuK (clutches and flywheels). The aim of the campaign was to inform car dealers and garages operating in the aftermarket of the range of services Schaeffler Automotive Aftermarket offers for repair shops and distributors. AutoCom used several IPRN agency members.
Appointment of a local PR country agency
Having previously worked with Edson Evers as one of a team of IPRN members for the European launch of a new compressor technology, Evercom was appointed as CompAir’s local public relations agency in Spain. Evercom oversaw the repurposing of relevant international content for a Spanish audience and worked on specific media activities with the local Spanish sales company.
Introduction of a company in the German Market
Danish company, Morsø, has a 160-year history of producing cast iron wood burning stoves. Its well-deserved worldwide reputation is due to its high quality and timeless modern design, but in Germany it was not that well-known and this had to change. Kragelund Kommunikation Danish member referred Morsø to German member Pentacom that ibegan work on a temporary contract. The main objectives were to introduce the brand to the most important media and increase the visibility of Morsø in Germany.