Founded in 1979, binsfeld is, today, one of Luxembourg's major communication agencies with a staff of 35 and an annual turnover of approximately EUR 4 million. Due to the rapidly increasing complexity of client demand and the emergence of new competitors, a strategic business review led to the focusing on digital solutions so as hight quality craft publishing. Teams specialized in web and social media development and audiovisual content were created. Constant adaptation to market needs thus allows binsfeld to remain on top of its field, building on elaborate individual competences, cutting-edge technologies and the company's underlying philosophy: "We achieve open communication when all the opportunities that open minds provide turn all the challenges an open world poses into paid, owned and earned media strategies for our clients."
Notably, the rising demand for public relations consultancy specialized on sensitive issues give a birth to Oxygen & Partners, a PR agency dedicated to crisis communication, reputation management and governance issues. In a similar vein, binsfeld seeks to further develop successful collaborations with ‘accentaigu’, an event agency as well as with ‘vidalegloesener’ and independent consultant Heike Fries, specialists in branding. This network of complementary competences allows binsfeld to encourage synergies, to optimise creative and productive processes, whilst offering solutions that are comprehensive, integrated and perfectly adapted to its customer's needs. Apart from being a long-standing IPRN member, binsfeld is also a member of the national communication (markcom.lu) and public relations (cenarp.lu) associations.